At Pocdoc, our mission is to be a trusted ally in your journey toward better health and wellbeing. We’re committed to delivering accurate, approachable, and practical content to support you and your family in making informed healthcare decisions.
All content and experiences on Pocdoc are developed under strict editorial and medical standards to ensure accuracy, transparency, and relevance. Our business generates revenue through advertising placements across our platforms, including our website, app, social media channels, and affiliated properties.
We are committed to maintaining full editorial independence. While sponsors may suggest broad topic areas of interest to our readers, Pocdoc always retains full control over editorial decisions. Advertisers do not influence the final content. In some cases, Pocdoc may collaborate with sponsors on branded or co-created materials or feature content produced by sponsors themselves.
We believe in full transparency. Below, we explain the different types of commercial relationships Pocdoc engages in. These include Advertising and Sponsorship (which may involve editorial oversight), Affiliate Links (where our editors independently select products), and Partner Programs (external collaborations not subject to editorial review). Each type is always clearly labelled for users.
This policy outlines our standards regarding how we handle advertising and sponsored content.
1. Ad Review and Approval
Pocdoc retains complete discretion over what advertisements are accepted or displayed on our platforms. We reserve the right to reject, remove, or cancel any ad at any time and for any reason. In such cases, the advertiser will be notified and provided with a brief explanation.
We also maintain full authority over ad placement and positioning across our properties, ensuring that placements do not interfere with the user experience or mislead readers.
2. Non-Endorsement of Advertised Products or Services
While ads may appear across Pocdoc properties, their presence does not imply endorsement by Pocdoc. Occasionally, our editorial team may independently review or rate products or services — these assessments are made without influence from advertisers and are strictly based on editorial criteria.
3. Restrictions on Acceptable Advertising
Pocdoc does not accept ads that are misleading, inaccurate, or inappropriate. All advertised products or services must be legally available in the marketplace.
We prohibit advertising that includes content considered fraudulent, offensive, deceptive, or discriminatory. Ads must not disparage or target individuals or groups based on age, gender, sexual orientation, religion, race, national origin, disability, or other protected characteristics.
We do not allow defamatory, libellous, or threatening material.Advertisements related to alcohol, tobacco, firearms, ammunition, fireworks, gambling, pornography, political campaigns, or those that mimic emergency broadcasts or news alerts are not permitted.
All ads must clearly identify the advertiser. If any ad resembles editorial content, it will be marked clearly as advertising.
4. Clear Separation of Advertising and Editorial Content
We maintain a strict distinction between editorial and advertising content. Advertisements will always be clearly labelled. Clicking an ad will either take users to the advertiser’s website or to a sponsored page hosted by Pocdoc. Any sponsored pages will clearly disclose the sponsoring party.
5. Clear Identification of Sponsored Content
Pocdoc may work with well-vetted sponsors — such as health brands, product makers, and research organisations — to offer sponsored or branded content that delivers useful, timely information to our users.
All sponsored content is subject to editorial review and follows Pocdoc’s internal quality standards. When content is created with, by, or on behalf of a sponsor, it will be clearly marked so users can distinguish it from Pocdoc’s independent editorial work.
Sponsored links or messages may also appear within articles, resource hubs, or on our social media platforms. Pocdoc is committed to ensuring these are easy to identify and not confused with our standard editorial output.
6. Affiliate Program (Product and E-commerce Links)
Occasionally, Pocdoc’s editorial team may recommend products that they believe are beneficial to readers. These recommendations are made independently and without advertiser input.
When you click on a product link within an article and make a purchase, Pocdoc may earn a commission from the retailer. This does not affect the price you pay. These affiliate relationships help support our ability to create free, high-quality content.
7. Distinguishing Partner Program Content
Pocdoc also maintains business relationships with select “Partners.” Unlike sponsors, partners provide offers or services that are not created or reviewed by the Pocdoc editorial team. As such, these do not go through our editorial or medical vetting process.
Pocdoc does not review, approve, or medically validate products or services offered by these partners. Partner content is clearly labelled and separated from Pocdoc’s original editorial content to avoid confusion.
Where relevant, you may see the following disclosure on pages that include partner content:“Pocdoc and our partners may receive a portion of revenues if you purchase using a link above.”
Additionally, some pages may include a “What’s This?” link, which offers more details about the nature of the partnership and how it works.
If you are interested in advertising with Pocdoc, please contact our partnerships team. We welcome responsible, health-aligned brands who share our values of transparency, integrity, and user-first design.
